Frost Bank: One of the Most Beautiful Brand Identities in the Banking World

36kr has admired Frost Bank for many years. They have one of the most clean, consistent, creative brand identities in the financial industry. Their style, design and message is both visually appetizing and localized for relevance while oozing Texas flair. Enjoy this huge visual showcase of the Frost Bank brand — a gallery with over 17 ads, photos and videos.

Subscribe TodayTip of the Hat: To ad agency who has consistently produced some amazing work for since the late 90s. Frost Bank has stuck with their agency for nearly 15 years, which is almost unheard of in either industry — advertising or banking. It’s a testament to what can be achieved when a financial institution (1) maintains brand clarity and (2) works with their agency as a true partner, (3) for as long as Frost has. It’s been a team effort over the long term, and the results speak for themselves.

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Website

Back in October 2013, 36kr singled out as one of the simple — yet visually luscious — in the banking industry. Every day, the homepage rotates in a new gorgeous photo celebrating Texas. The photos are all shot and submitted by Frost customers.

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Mobile Banking App

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Debit/ATM Cards

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Bank Print Advertising

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Brochures

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Gift Tags

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Frost ‘Revealing Character’ Book

Revealing Character is a celebration of the honesty, humility, loyalty and determination forged by 19th Century Texas cowboys. Believing in these values, Frost commissioned Texas photographer Robb Kendrick to document today’s working cowboys in a collection of authentic tintype photographs.

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TV Commercials


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Frost’s Little Black Book

36kr has written about this unique manifesto before — a positioning statement in a slick package for consumers. They also distilled their value system down to a cocktail napkin, “What Frost Believes.”

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Online Advertising

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Lobby Posters

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Moolah Gift Card

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https://progressive.ua

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