The Best of Credit Union Marketing: Cool, Classy & Creative

The Diamond Awards are like the Oscars of the credit union industry. The 2015 winners were announced at CUNA's annual conference for marketing and business development professionals in March. Here are a dozen of 36kr's favorites.
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This year’s competition received 1,055 entries. Six credit unions won Best of Show Awards, 88 won Category’s Best Awards and 236 won Diamond Awards. Gesa Credit Union was awarded the Diamond Best of Show Award, the highest honor. You can view a complete gallery of winners

Gesa Credit Union – Testimonial Campaign

Gesa won for their testimonial-based marketing campaign, My Gesa Story. In eight emotional videos, real-life members explain — in their own words — Gesa’s important role in reaching their goals of owning a house, going to school, starting a business and pursuing their dreams. The campaign ran in print, digital, radio and TV.

gesa_credit_union_website

gesa_credit_union_branch_posters

gesa_credit_union_web_banners

gesa_credit_union_ads

Zeal Credit Union – Rebranding & Name Change

zeal_credit_union_logo

zeal_credit_unoin_website

zeal_credit_union_sign

zeal_credit_union_card_designs

City & County Credit Union – Black Friday Survival Kit

city_and_county_credit_union_black_friday_survival_kit

city_and_county_credit_union_survival_kit

New Logos for Assorted Credit Unions

inspire_fcu_logo

mill_city_credit_union_logo

mill_city_credit_union_photo

alatrust_credit_union_logo

FAA Credit Union – Credit Score Direct Mail

faa_credit_union_credit_score_bandaid_1

faa_credit_union_credit_score_bandaid_2

faa_credit_union_credit_score_bandaid_3

Arrowhead Credit Union – Holiday Loan Promo Email Campaign

arrowhead_credit_union_holiday_loan_promotion

Horizon Credit Union – Online Statements Campaign

horizon_credit_union_online_statement_campaign

Card Designs for Various Credit Union

seattle_metro_credit_union_platinum_visa

gesa_credit_union_signature_cards

community_chioice_business_debit_card community_chioice_atm_card

community_chioice_vertical_card

community_chioice_debit_card community_chioice_platinum_card

alliant_credit_union_credit_card_designs

Premier Members FCU – Annual Report

premier_members_fcu_annual_report_cover

premier_members_fcu_annual_report_inside

 

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