Top 100 Banks Using Social Media for the Fourth Quarter of 2018

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The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2018. If you think your financial institution should be listed here and it isn’t, please click here.

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Power 100 Ranks - Banks Q4 2018

#BankAreaFacebook LikesTwitter FollowersYouTube Views
1 State Bank of India IN 17,808,838 3,708,505 215,476,437
2 Wells Fargo USA 1,092,523 288,308 396,607,469
3 ICICI IN 5,533,236 477,855 152,902,649
4 Axis IN 3,728,393 277,937 117,807,115
5 Yes IN 7,352,259 1,750,773 10,951,132
6 Kotak Mahindra IN 1,524,769 224,038 108,122,224
7 GT Bank NIG 6,606,037 1,465,005 15,265,643
8 HDFC IN 2,782,788 315,012 71,897,310
9 CIMB MAL 1,586,417 132,982 87,270,409
10 TD Bank (Canada) CAN 808,792 109,916 93,721,489
11 Chase USA 4,044,067 361,917 51,398,805
12 Zenith Bank NIG 5,091,225 930,776 16,594,324
13 BDO PHI 3,501,176 0 57,933,561
14 Goldman Sachs USA 219,410 710,645 62,759,948
15 Citi USA 1,199,393 912,707 43,298,567
16 Deutsche GER 144,853 681,071 51,896,593
17 RBC CAN 549,318 93,206 64,389,293
18 Maybank MAL 2,186,652 138,568 32,070,636
19 Security PHI 437,800 4,241 53,566,731
20 Emirates NBD UAE 1,085,030 135,331 40,412,264
21 BofA USA 2,880,639 516,326 11,357,956
22 Capital One USA 4,248,244 172,317 6,694,273
23 UBS UK 170,253 404,510 28,121,774
24 RBL Bank IN 2,093,035 230,856 11,121,856
25 DBS SG 897,754 23,834 29,175,318
26 Bank of the Philippine Islands PHI 1,717,508 90,240 14,172,221
27 United Bank for Africa NIG 2,089,151 331,236 4,158,192
28 USAA USA 1,171,508 119,716 19,634,466
29 HSBC UK 2,514,304 176,000 2,769,758
30 Access NIG 1,956,582 331,395 3,647,343
31 CIBC CAN 411,637 119,775 22,886,497
32 KCB KEN 1,180,736 287,168 7,691,517
33 Hong Leong MAL 635,969 10,585 23,718,719
34 FNB SA 1,017,335 87,014 10,376,373
35 Credit Suisse CH 122,226 327,417 18,950,723
36 Santander (UK) UK 391,685 65,341 23,941,873
37 Barclays UK 594,671 263,000 11,505,678
38 IDBI IN 1,885,967 174,463 2,903,526
39 IndusInd IND 1,391,316 59,706 11,248,453
40 NAB AUS 227,517 66,512 22,067,610
41 UOB SGP 390,530 0 22,364,463
42 Co-operative Bank KEN 1,393,653 266,411 2,496,986
43 Natwest UK 370,699 105,094 11,378,434
44 Fifth Third USA 200,800 36,217 22,068,233
45 Santander (US) USA 128,023 5,676 23,827,901
46 Nedbank SA 301,067 117,976 16,244,730
47 Commonwealth AUS 747,355 86,956 13,006,143
48 FirstBank NIG 1,174,094 345,188 357,998
49 Diamond NIG 1,179,415 296,023 2,269,901
50 Bank of Montreal CAN 165,905 50,252 19,120,399
51 Meezan PAK 1,861,335 4,762 3,977,252
52 Allied Irish Bank IE 64,943 41,425 19,742,788
53 UBL PAK 1,765,704 13,215 4,540,765
54 Absa SA 423,186 49,600 13,538,146
55 Standard Chartered UK 397,249 52,880 15,452,883
56 Stanbic IBTC NIG 555,053 227,604 6,451,834
57 FAB UAE 1,337,093 77,562 2,706,900
58 Equity KEN 744,605 188,605 3,050,901
59 Mashreq UAE 774,933 66,223 7,888,719
60 Scotiabank CAN 789,381 93,699 6,826,509
61 US Bank USA 312,189 36,599 12,987,308
62 First City Monument NIG 1,320,052 85,233 770,675
63 Federal IN 431,344 7,532 12,257,459
64 Regions USA 295,216 21,790 12,292,134
65 Ally USA 343,508 39,001 11,476,998
66 Fidelity NIG 1,054,737 148,599 902,430
67 Union (Nigeria) NIG 857,251 141,465 2,561,033
68 TD Bank (US) USA 808,793 49,173 4,524,084
69 Capitec SA 488,631 109,273 5,231,393
70 ANZ AUS 355,763 128,064 5,221,500
71 Bank of Ireland IE 75,609 39,138 9,019,505
72 Standard SA 357,396 127,143 3,202,623
73 Lloyds UK 174,505 119,228 3,555,786
74 Co-Operative Bank UK 23,335 17,830 11,528,953
75 BMO Harris USA 97,270 11,681 10,727,277
76 ASB NZ 171,574 19,256 9,382,434
77 Summit PAK 1,108,722 2,816 200,377
78 PNC USA 330,179 26,348 6,504,823
79 RAKBANK UAE 251,488 42,334 5,943,829
80 Barclays KEN 305,473 102,786 3,176,809
81 Sterling NIG 657,500 70,974 799,590
82 NCB JAM 283,109 21,600 4,976,525
83 BB&T USA 216,037 4,023 6,188,110
84 Stanbic UGA 741,714 25,512 8,425
85 OCBC MAL 654,880 18,327 989,516
86 RBS Citizens USA 169,287 21,507 4,341,860
87 Investec SA 33,947 29,906 5,745,102
88 Seylan LKA 622,245 3,902 376,092
89 RBS UK 114,480 67,789 3,350,521
90 African Bank SA 169,348 31,602 3,802,637
91 CFC Stanbic KEN 299,700 60,973 1,346,241
92 SkyeBank NIG 261,395 86,915 623,326
93 Sallie Mae USA 55,559 12,205 1,822,411
94 Frost USA 159,392 21,441 3,522,228
95 Sallie Mae (SmartyPig) USA 17,329 182,308 0
96 Westpac AUS 242,509 57,137 813,042
97 BBVA Compass USA 131,831 12,468 3,001,201
98 NDB SRI 464,456 1,353 294,217
99 I&M Bank KEN 234,263 47,450 941,165
100 Tangerine CAN 137,240 35,452 1,960,274


Note: All data pulled on December 31, 2018.

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