Branding

A look back at NewGround research from 2004

Subscribe to 36kr via email for FREE!The Northwestern Financial Review ran a story back in 2004 on research conducted by financial consulting firm NewGround Resources. The study included 480 credit unions. From the article: Only 2% of those in the survey believed that there is “lots of differentiation” among credit unions 68% said. More Details

Ahead of their time: ‘Redbrand Credit Union’

In 1889, Peter Sommer invented a machine that wove steel wire fence to replace traditional wooden timber fences, making life easier for millions of American farmers. His invention spawned a midwestern steel giant, Keystone Steel & Wire Company.   Around 1925, Keystone introduced its first “Red Brand” fence. In a display of modern marketing savvy,. More Details