Americans’ Love/Hate Relationship With Money
Americans love to complain about the greedy rich, but still believe hard work and smarts can help them become wealthy one. More Details
Marketing Research
5 Things Financial Marketers Should Know about Love and Money
Money strains romantic relationships, as couples fret over 'financial infidelity,' their partner's old debts and the cost of engagement. More Details
More Americans Say Farewell to Cash
Americans continue using cash less and less for their everyday needs. Is the U.S. on the path to become a cashless. More Details
10 Ways Technology is Changing Financial Marketing Research
The explosion in digital technology has transformed how research is conducted and analyzed, promising fresh insights for financial. More Details
Where’s the Marketing ROI on Financial Literacy Programs?
Can banks and credit unions use financial education as a competitive weapon? Here's how financial education programs impact your bottom. More Details
Over 175+ PowerPoint Infographics For Financial Marketers
Make your next presentation more rich, visual and persuasive with these 175+ charts and graphs from The Financial. More Details
Consumers Fear Bank Fraud More Than Death And Terrorist Attacks
Banking providers must be sensitive to the bond people have with their money, and do everything possible to assuage their security. More Details
Banks are Marketing Like It’s 1999
Smaller financial institutions are not keeping up with consumer demands and digital marketing. More Details
2017 Google Search Trends in Banking and Marketing
These 17 charts break down the hottest Google search trends in banking — what consumers and marketing execs are looking for… and. More Details
5 Revealing Insights That Could Affect Your Outlook on Marketing
Here are five research findings that could cause financial marketers to reassess their strategy, along with some tips for how you should. More Details
Smash Your Silos For Customer Experience Success
The ability to improve your customer experience requires strong leadership, new tools and metrics... and some pretty big cultural. More Details
Banking Needs a Customer Experience Wake-Up Call
Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of. More Details
5 Major Emerging Trends in Retail Banking
Consumer behaviors and expectations are shifting in ways that challenge retail banking providers to rethink their strategy and transform the customer. More Details
Banking Industry Faces a Customer Experience Paradox
With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not. More Details
Consumers Torn Between Old Habits and New Digital Banking Options
Deciphering the contradictions in consumers' attitudes vs. their actual behaviors intensifies the burden facing financial marketers in the Digital. More Details
Over 250+ PowerPoint Infographics For Financial Marketers
Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial. More Details
3 Ways to Repair Broken Trust in Financial Services
One in three Americans say they are stuck in a relationship with a financial institution they don’t trust — a big problem for marketers in. More Details
Banks Don’t Understand Their Customers
Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for. More Details
Can Financial Marketers Hear The ‘Voice of the Customer’?
It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their. More Details
Are Banks Still Relevant?
The connection traditional banking providers have with consumers is fragile. Here are four things retail financial institutions must do to stay in the. More Details