Debit cards remain one of the most frequently used forms of payment, and a critical touchpoint among credit union members. But keeping up with member expectations around the debit experience requires a deeper understanding of how- and where they are using their debit cards.
Join Dr. Kathy Snider, SVP/Debit, Prepaid & Shared Branch Products at CO-OP Financial Services, for a deep dive into how changing dynamics in the debit industry are creating new opportunities for building member loyalty.
What You’ll learn:
- Strategies around debit card usage, issuance and management
- How mobile, rewards and enhanced security can drive cross-sell opportunities
- Pragmatic approaches to reaching and marketing to debit card members
will review strategies and insights collected from over 240 credit union professionals that participated in CO-OP’s Debit Benchmark Study.
Watch Now by filling out the form on the right.