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The problem is people no longer trust traditional financial brands like before.


As new competitors, built specifically for digital and mobile devices continue to enter the marketplace, there are now more options available than ever before for people to consider.


Furthermore, you have also watched branch traffic decline year over year and you understand your financial brand's future growth will not come from the branch like it did before. Up to this point you've dabbled in digital but you are not sure what to do next to maximize your digital growth potential. 


Finally, because traditional broadcast marketing tactics no longer work as well, you know you must go far beyond promoting the same great rates, amazing service, and commoditized product features like every other financial institution does. Your just not sure what steps you need to take to transform your marketing for a digital-first economy.

It also doesn't help financial brand marketing teams are misunderstood and undervalued.


You're tired of your financial brand's marketing team being wrongly labeled by others as a cost center, or worse, grown-up kids that play with paint and crayons all day long. You have so much more value to offer than just being viewed as a glorified in-house Kinkos that exist to take orders and serve the last-minute needs of others.


Like consumers and competition, your financial brand's marketing and sales teams must evolve. Both teams must come together to maximize your future digital growth potential as one cannot perform without the other. 

Stop dabbling in digital marketing and you will break free from the Cycle of Complexity.


Up to this point, you’ve done everything you know how to do as you’ve only dabbled in digital. You’ve built a mobile responsive, ADA compliant website, placed digital ads, sent some emails, and posted content on social media.

But you feel stuck right now because you’re not getting the leads, loans, and deposits you, or your CEO, had hoped for.

You are determined not to quit because you know there is a better path forward. But legacy systems and thinking put in place long before you got to where you are today threaten to hold you back.

We understand what it feels like to try to navigate your way through all of the complex changes happening around technology, consumers, and the competition. We know what it's like for financial marketing teams that are stuck in what we call a Cycle of Complexity as they feel:

Frustrated


"I feel frustrated because my marketing team is undervalued and viewed as nothing more than an in-house Kinkos."

Confused


"I'm confused about I should do next because digital marketing changes so fast my team can't keep up."

Overwhelmed


"I want to try new things with my team but we feel overwhelmed because we are already working at max capacity."

Conflicted


"I feel my team is operating in a constant state of conflict and we're tired of not making any real forward progress."

Digital marketing doesn't have to feel this way. 

Apply to join the next Digital Growth Accelerator Program scheduled to start July 1, 2019.

 

CAN YOU HELP MY FINANCIAL BRAND STOP DABBLING IN DIGITAL?

We simplify digital marketing to educate, empower, and elevate your financial brand's marketing team with strategies, systems, technologies, and habits that generate 10X more loans and deposits.


And we do this through the Digital Growth Method. Comprised of six distinct phases, the Digital Growth Method is designed to help you establish a strong digital marketing foundation for exponentially greater results thereafter.

As a result of following the Digital Growth Method, your marketing team is no longer a necessary evil or cost center as you prove your value by generating 10X more loans and deposits. You also stop feeling like an overwhelmed and frustrated order taker as you become the strategic leader your executive team respects, values and trusts to guide your financial brand towards a future of digital growth.

And finally, you feel more excited and confident than ever before as you establish digital marketing systems, technologies, and habits that help you generate 10X more loans and deposits by guiding people in the communities you serve beyond their financial stress towards a bigger, better, and brighter future.


How the Digital Growth Method Guides You

Phase 1: Evaluate

Evaluate if you are a good fit for the annual Digital Growth Accelerator Program and schedule Digital Growth Review to discuss your unique situation.

Phase 2: Educate

Educate your marketing team with the Digital Growth University to gain clarity about the biggest digital marketing opportunities to capture.

Phase 3: Explore

Explore where you’re at today with a 4-6 week Digital Growth Diagnostic that benchmarks and scores your digital marketing progress.

Phase 4: Empower

Empower your team with a 1-2 day Digital Growth Strategy Workshop that shows you exactly what you need to do next to gain courage and commitment from other key stakeholders.

Phase 5: Elevate

Elevate your financial brand's digital marketing as a Digital Growth Advisor guides you to establish systems, technologies, and habits to generate 10X more loans and deposits.

Phase 6: Enhance

Enhance foundational systems, processes, and habits every 90 days with Digital Growth Optimizers that provide additional insight and clarity as you maximize your future growth.

CAN THE DIGITAL GROWTH METHOD HELP ME?

 

Don't let the Four Digital Fears keep you and your marketing team from maximizing your financial brand's future growth potential. 


After working with more than 475 financial brands, we've found key stakeholders and leadership teams are often held back by four fears that keep them from fully committing to their Digital Growth Journey. These fears are sometimes spoken openly but more often than not they are whispered in confidence and include:

Fear of the Unknown


"I know digital is important for us but what should we do next?"

Fear of Change


"Why change now? We have had success and growth up to this point."

Fear of Failure


"What happens if we try this we fail? What will they think of me?"

Fear of Success


"What happens if this works? Can we support this new type of growth?"

Take the first steps on your Digital Growth Journey to transform your marketing team and you will generate 10X more loans and deposits.

1) Help your team overcome the fear of the unknown with training and education that provides clarity about future growth opportunities.
3) Move your team beyond the fear of failure by committing to move forward with a proven strategy that shows you exactly what you need to do next.
2) Defeat the fear of change by reinforcing your team's courage as you access and benchmark the progress you've made so far.
4) Eliminate the fear of success as you confidently generate 10X more loans and deposits by guiding your team towards a bigger, better, and brighter future.

The Digital Growth AcceleratorProgram: Educate, empower, and elevate your entire team starting July 1, 2019.


Financial brands consider the Digital Growth Accelerator Program to be an integral and ongoing part of their strategic growth plans. With four different options to choose from, this annual Program guides you through the six distinct phases of the Digital Growth Method as you establish a strong digital marketing foundation for exponentially greater results thereafter.

The majority of financial brands choose to begin their Digital Growth Journey with Jump Start as it provides a balanced mix of training, strategy, and coaching. Because digital growth is a journey of continuous improvement and optimization, for most financial brands, it takes about two years for them to make all the required transformations in their thinking, strategies, systems, technologies, and habits that ultimately allow them to maximize their future digital growth potential.

However, it doesn’t take two years to see results as the Digital Growth Accelerator Program is designed to support and guide you and your team through these challenging but incredibly rewarding times. You’re guaranteed to get quick wins along with long term gains as you make continued progress through your Digital Growth Journey each year.

 

The Digital Growth Accelerator Program permanently improves the way you position and market your financial brand. Typically, after the first two years on your Digital Growth Journey, your capability and confidence increase as you develop a strong digital marketing foundation that only comes from ensuring you have the right strategies, systems, technologies, and habits in place.

 

But what happens next?

 

After a year or two in Jump Start, some financial brands choose to graduate and continue forward with Insight. Each year they gain new strategies tied to their unique goals for growth along with ongoing guidance, accountability, and insights gained through quarterly digital secret shopping website audits.

 

Others choose to join Foresight, an exclusive option that empowers them to continuously optimize and improve the digital marketing systems, technologies, and habits they’ve worked so hard to establish while at the same time to leaping ahead through competitive intelligence benchmarking.

 

Choose from four different options that start out for less than what it would cost to buy your entire team a daily cup of Starbucks coffee. 


Depending on how quickly you'd like to make progress on your Digital Growth Journey, in addition to the level of personalized guidance and managed implementation support you value, the annual Digital Growth Accelerator Program offers four options that start at around $30 per day. All Program options are 100% guaranteed to educate, empower, and elevate your marketing team. If you don't feel like you're making progress on your Digital Growth Journey within the first 30 days of joining the Digital Growth Accelerator Program, we'll refund your annual membership.

 

University: Educate Your Team to Gain Clarity About Digital Growth

Educate your entire marketing team, along with other key strategic stakeholders, to help them gain clarity around new digital growth opportunities with more than 70 on-demand training modules.

With a small time commitment of 2-3 hours per week, your training is supported and enhanced with exercises designed to help you apply your learning in addition to gaining access to monthly remote peer group roundtable discussions. You will also take comfort knowing you’re not alone on your Digital Growth Journey as you gain access to the Digital Growth Insiders Community to ask questions and get answers from other growth-minded financial marketers and their teams. 

Continue to educate your team with monthly Digital Growth Mindset Videos that facilitate an ongoing and healthy discussion between you and your marketing team, while also inviting other key stakeholders to join the conversation for continued cross-departmental alignment.

 

Stay ahead of your competition as you and your team get an opportunity to shape the direction of an industry-wide Digital Growth Research Study that fuels insights and recommendations through a future Digital Growth Report.

Finally, you are guaranteed to make progress along your Digital Growth Journey as quarterly agenda-driven private coaching calls provide ongoing personalized insights and accountability while annual private training workshops are customized to dive deep into specific areas of focus based on your unique goals for growth.

 

AM I A GOOD FIT FOR THE DIGITAL GROWTH UNIVERSITY?

Jump Start: Empower Your Team With a Custom Strategy 

You're guaranteed to accelerate the progress you make on your Digital Growth Journey. You not only educate your team through the Digital Growth University but also explore where you are today with customized research and insights that show you exactly what you need to do next on your Digital Growth Journey.

After an initial 4-6 week Digital Growth Diagnostic, watch your team's courage and commitment increase with a Digital Growth Strategy Workshop and Digital Growth Blueprint that provide specific recommendations based on your unique situation along with an implementation roadmap and examples to guide you forward.

Monthly private coaching and accountability calls further increase your confidence as you begin to implement your plan and develop foundational digital marketing systems, technologies, and habits. Optional “done for you” managed implementation options bridge capability or capacity gaps by providing access to an expert team of implementation partners.

 

 AM I A GOOD FIT FOR DIGITAL GROWTH JUMP START?

Insight: Elevate Your Team With Expert Implementation Oversight

Get everything included in Jump Start and elevate your financial brand beyond the great rates, amazing service, and commoditized product features promoted by every other financial brand as you confidently implement your Digital Growth Blueprint’s strategies, systems, technologies, and habits.

You’ll get access to implementation oversight that guarantees you gain objective feedback for both the strategic and tactical elements you implement . 

Quarterly website secret shopping assessments provide new insights and recommendations every 90 days that help continuously increase your website’s conversion rates to generate more leads, loans, and deposits.

 

AM I A GOOD FIT FOR DIGITAL GROWTH INSIGHT?

Foresight: Enhance Your Team With Unlimited Access to Strategic Guidance

This exclusive option includes everything found within Insight and is limited to only a handful of financial brands that are fully committed to maximizing their digital growth potential.

You will enhance and optimize the digital growth systems you’ve worked hard to establish with bi-weekly coaching calls. You will also gain access to unlimited 24/7 guidance and advice, in addition to quarterly executive coaching calls, that provide ongoing insights and recommendations to ensure you’re always headed in the right direction on your Digital Growth Journey.

 

You also gain access to digital marketing dashboards that provide performance insights to help you quickly understand which digital marketing channels and activities create the greatest value for your financial brand.

A mid-year Digital Growth Strategy Workshop provides additional clarity as you reflect on the progress you’ve made over the previous six months while prioritizing and strategizing ways to breakthrough new challenges and capture new growth opportunities. Quarterly competitive intelligence reports ensure you leap ahead of your competition as you gain competitive digital marketing intel every 90 days for up to five (5) competing financial brands.

 

AM I A GOOD FIT FOR DIGITAL GROWTH FORESIGHT?

Gain Clarity, Courage, and Confidence With Research and Insights


The Digital Growth Institute is guided by ongoing research found at the intersection of:

Marketing

Sales

Technology

Behavioral Economics

At the heart of the Digital Growth Institute is a strategic framework we call the Digital Growth Blueprint. This framework is comprised of nine essential and co-dependent elements. Within each element of the Digital Growth Blueprint are specific strategies, systems, technologies, and habits that maximize your marketing's primary goals: generate 10X more loans and deposits.


The Nine Strategic Questions the Digital Growth Blueprint Helps you Answer

Purpose

How do you clearly communicate a digital purpose, your future growth North Star, that aligns with the emotional needs of the people in the communities you serve?

Personas

How do you go beyond basic demographic data to humanize your digital marketing with ideal consumer personas that focus on people's questions, concerns, hopes, and dreams?

Products

How do you differentiate your website and digital marketing product positioning from other financial institutions that promote rates, service, and commoditized product features?

Process

How do your marketing processes empower your team to create the space and time needed to think, do, review, and continuously learn how to differentiate with unique digital experiences?

Pathways

How do you use full-funnel digital consumer journeys, documented for all key products, to guide people beyond their questions and concerns towards a bigger, better, and brighter future?

Platforms

How do you select and integrate the best digital marketing technology platforms along with ensuring your team has the capability and capacity to maximize their full potential?

Production

How does your marketing team consistently produce digital content that emotionally connects with consumers in your communities by helping first and selling second?

Promotion

How dos your marketing team effectively promote digital content and product offers through key distribution channels to target, capture, nurture, and convert leads for loans and deposits?

Performance

How do you quantify marketing activities beyond vanity metrics to help your team rise above being viewed as a cost center, glorified in-house Kinkos, or kids that play with paint and crayons?

HOW CAN THE DIGITAL GROWTH BLUEPRINT HELP ME?

 

Three Digital Marketing Growth Stories

headshot-candice

"This program’s structure makes it for me. I have participated in and hosted a lot of different training sessions and this by far has been one of the best I have ever been a part of ."


Candice Nigro

First Atlantic
SVP of Marketing & eDelivery

 

READ HER STORY

headshot-loni

"After the Accelerator program, it was clear that not only does the team at Digital Growth Institute know what they’re talking about, they were capable of sharing step-by-step strategies."


Loni Meiborg

SVP Marketing
Fortfi Bank

 

READ HER STORY

headshot-amy

"I was frustrated with our outdated website. Now we have a website that sells with a marketing automation system that has increased digital leads by 1,500%."


Amy McGraw

Vice President of Marketing
Tropical Financial

 

READ HER STORY

Schedule a one-hour Digital Growth Review to see if you are a good fit for the next Digital Growth Accelerator Program starting July 1, 2019.


Once your Digital Growth Review session is confirmed, you will complete the Quick Digital Growth Assessment before your call. Then, over the course of an hour, you will work with a Digital Growth Advisor to determine if you and your financial brand are a good fit for the Digital Growth Accelerator Program. Finally, you will leave this call with clarity and confidence as a Digital Growth Advisor shares high-level insights and recommendations about your next best steps.

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