Social Media

Someone’s Someday Is Coming

Subscribe to 36kr via email for FREE!Ten thousand people took Wells Fargo up on its latest promotion, Someday Stories. The promotion had people submit a 250-word story about how they’d use $100,000 to fulfill a dream. Five finalists have already won $10,000. One of them will win an additional $100,000: Danny from Provo,. More Details

The Web 2.0 Make/Buy Decision

Subscribe to 36kr via email for FREE!There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook account, a blog, a Twitter account, etc. Reality Check: Most people don’t want to hang. More Details

BofA Targets College Crowd With ‘Morris On Campus’

Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this new academic year,” the bank says. Unlike other Gen-Y online promotions, “Morris” is not the product of a “spokester contest,” but is instead a 23-year. More Details

[email protected]%k” is a Four-Letter Word in This Promotion

Subscribe to 36kr via email for FREE!WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite, blog and visits at college campus events. The campaign’s central creative hook centers on a playful-yet-derogatory portrayal of banks. For starters, the. More Details

Notably Quotable – Guess what they’re saying about you

Subscribe to 36kr via email for FREE!“The culprit? Mountain America Credit Union. Check out the site, but don’t sign up to do business with them. At least if I lived in Utah I wouldn’t. Not after hearing about this horror story.” – Joseph “Dear Bank of America, your credit line is a scam!!!. More Details

Dallas Credit Union Launching ‘Young & Free’ Knockoff

The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13. Contestants will submit a 500-word blog and video online during the first phase of the competition. Resource One will then select the top finalists who will have to solicit votes. More Details

Mo Banking Knowledge ‘On Your Internets’

Subscribe to 36kr via email for FREE! Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro. More Details

Facebook + Financial Institution = Friends?

Subscribe to 36kr via email for FREE!“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” — Charlotte Observer An article in the Sunday edition of the Charlotte Observer entitled “Your Bank Wants to Be Your Friend” takes a skeptical look at. More Details

Credit union video contest for $2,000 scholarship

Subscribe to 36kr via email for FREE!As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what money means to you. Show us any way you want in a. More Details

Credit Unions Utilization of YouTube Increases

Subscribe to 36kr via email for FREE!Informal research conducted by 36kr indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results. More Details

New media lessons from old school brands

Subscribe to 36kr via email for FREE!You probably haven’t picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really affect the financial industry. But a recent issue showed how much Adweek has changed. Adweek used to be all about global agencies. More Details

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