Application: The trends of the year

If you rest, you rust… This also applies to applications. The beginning of the new year is therefore a good time to deal with the 2021 application on resumegets.com. In the last few years, several developments have taken hold that will also play a major role in the new year. We show what you should pay attention to when applying in 2021 and which application trends you need to be aware of.

Application: Success through Motivation and Individuality

For a successful application in 2021, you have to move with the times. It is primarily about the form of application. When it comes to the content of your application documents, on the other hand, you score points with a few well-known arguments that have been decisive for an acceptance in the past few years:

  • Individuality
    Training, studies, and general skills are not enough. The competition is too great and the qualifications are too similar. You need to stand out from the crowd, attract attention, and be remembered. Show what defines you personally and what sets you apart from others.
  • Motivation
    Companies are looking for employees who are really committed, show initiative, and contribute to success. The 2021 application should therefore also reflect your motivation. Address your goals in the job and clarify your added value for the employer.
  • Values ​​
    Answer the question: Why are you applying to this company? Make a clear reference and address the corporate culture. Refer to key company values, goals, and visions that you share and support. This shows that you don’t just apply, but actually fit into the team and identify with the employer.

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Easier access to information

An advantage for individual applications in 2021: The availability of information about potential employers. In addition to job advertisements, the company’s homepage, and social media, applicants also have access to various evaluation portals.

Review portals are a blessing and a curse at the same time. While you will receive first-hand information, it should be used with caution. A disgruntled ex-employee is not going to leave good hair on the company. On the other hand, the employer may be promoting itself through very good reviews.

The trends-in-application 2021

The 2021 application will primarily advance and expand developments that have already begun in previous years. In summary, one could say that the application in 2021 will be:

  • Digital
  • Easier
  • Faster

Below we present the most important trends for the application in 2021 in more detail:

Online application

The online application has already replaced the classic form of paper application documents and will also be preferred by the majority of HR managers in 2021. This includes both e-mail applications and the filling out of an application form – for example, on the company homepage – and understood, even if the terms are actually differentiated.

The advantages: Free and immediate shipping, no costs for the application folder, and countless sheets of paper are eliminated in the company. This makes it easier to apply and view the documents.

Online profile

Before companies make a choice, they want to learn as much as possible about candidates. Online profiles will therefore move into the focus for applications in 2021 – but are often underestimated by applicants. Here you can not only make a positive impression but also be found by headhunters or employers through active sourcing.

You can create your own application homepage or create a profile in professional networks. The following applies to all options: The content must be maintained and always up-to-date. An orphaned online profile is useless and has a rather negative effect.

Mobile Recruiting

Together with online applications, mobile recruiting for companies will also be strengthened in 2021. Even greater growth is possible here: While online applications are already being used in many companies, employers still have some catching up to do with mobile recruiting via smartphones.

An important task for many companies this year is to create the opportunity for applicants to submit application documents, create résumés or create profiles on their own career websites, simply and easily via smartphone or tablet. The so-called one-click application in particular is intended to make it as easy as possible for potential new employees to apply in 2021.

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Recruitainment

Companies are experimenting with new forms of application to address candidates. This also includes so-called recruitainment – a symbiosis of recruiting and entertainment. Applicants will receive a link and the following instructions that are given in it.

What looks like a game due to the design and a small plot, in which the applicant is supposed to solve some tasks and overcome hurdles, is in reality the same as an assessment center. Problem-solving skills and other skills that are important for the job are tested playfully.